Apparently taxis in Chicago are now charging a vomit premium, a fact brought to my attention by an alert friend and former co-worker, who not only shared this bit of information but also a titanic-sized bag of Garrett’scaramel corn as a gift from the windy city.
Make no mistake...I’m 100% in favor of this premium. If I owned or
operated a cab, I would go a step further and require the fee cover any
bodily secretion cleanup. One can never be too thorough. (Lawyers, you know.)
|Garrett's caramel corn would never result in a vomit clean-up fee. The stuff is DELICIOUS.|
Because I am also a marketer, however, I would package this increased charge as something “fun” and “whimsical” Perhaps something like "Regurgi-rate" or "Up(chuck)-charge."
My genius is still unrealized,